Colors are an important component of brand identity. Blue and gold have long been a staple of LeTourneau's brand identity and they remain so today. In addition to our primary color palette, new applications and mediums have necessitated the creation of an extended palette. These involve colors that compliment the primary brand colors without replacing or overpowering them.

Primary Color Palette

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RGB: 0,30,105

CMYK: 100, 94, 27, 24 Pantone: 288 C Web: #001e69

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RGB: 248,180,53

CMYK: 2, 32, 91,0 Pantone: 143 C Web: #f8b435

Extended Color Palette

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RGB: 226,151,52

CMYK: 7, 63, 90, 0 Pantone: 1585 C Web: #e27934

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RGB: 167,169,172

CMYK: C-36, M-28, Y-27, K-0 Pantone: Cool Gray 6 C Web: #a7a9ac

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RGB: 0,183,250

CMYK: 65, 10, 0,0 Pantone: 299 C Web: #00b7fa

LETU DARK BLUE

RGB: 17, 30, 53

CMYK: 93, 82, 50, 60

Web: #111E35

Pantone 2768C